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Home > News > Memorial Stadium goes Kabam

Memorial Stadium goes Kabam

Berkeley Engineer Spring 2014
May 1, 2014
This article appeared in Berkeley Engineer magazine, Spring 2014
  • In this issue

    Features

    The last firewall

    Water 4.0

    Engineering social justice

    Dean’s Word

    Upfront

    • Bot on a budget
    • Art imitates academia
    • Optimal distillation
    • Q&A on L.A. seismic study
    • Moonshadow
    • Comments

    Breakthroughs

    • By Jupiter
    • Out for a spin
    • About a bone
    • Reprogrammed
    • True colors

    Alumni notes

    • Memorial Stadium goes Kabam
    • Tundra scientist
    • Farewell

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Michael Li

Michael Li (Photo courtesy Kabam)

Michael Li (B.S. ‘01 EECS) is the founder and general manager of Kabam, one of the world’s leading creators of free-to-play web and mobile games. Li attributes part of the company’s origins to his time as a Berkeley student; in Engineering 110, a venture design course, he wrote the business plan that would later become the underpinnings of Kabam. In the fall of 2013, Kabam pledged $28 million over 15 years to purchase the naming rights to the remodeled Memorial Stadium, the largest college field naming rights deal in the country. As part of the deal, the gaming company will also provide student scholarships and internship opportunities, and offer game day tickets to 500 veterans and their families every season. “This is a great Cal story,” says Sandy Barbour, the university’s athletic director.

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